President Trump’s designated super PAC is unloading a $7.5 million advertising buy that targets presumptive Democratic nominee Joe Biden on the economy as polls show voters are more concerned about jobs than any other issue.
The ad blast from America First Action is set to begin in Michigan, Pennsylvania, and Wisconsin on Thursday and will be spread across cable and broadcast television and include direct-mail and digital components. The new spots will criticize Biden’s economic policies as the number of people who have lost their jobs because of the coronavirus pandemic surpasses 40 million since mid-March.
“Joe Biden’s failed proposals, everything from granting China permanent trade relations to voting for NAFTA, left the industrial Midwest devastated economically,” said Brian Walsh, president of America First Action. “Voters in these states are coming to realize after 47 years in Washington, Joe Biden just doesn’t make sense.”
Biden has led Trump in most national polls, with the former vice president also holding his own against Trump in Midwestern battlegrounds that could decide the race. In a sign that Trump’s allies recognize the president’s vulnerability, America First Action is focusing on media markets in Michigan, Pennsylvania, and Wisconsin that are critical to the president’s prospects as he seeks to undermine Biden’s strength in the suburbs and urban centers.